Pros: It actually colored my hair in about 12 minutes. It did smell slightly better than regular Nice N Easy, but chemicals are chemicals. When you use more chemicals to cover the smell of other chemicals, eventually no matter how good it still smells like. . . chemicals. However, the after color conditioning treatment smelled wonderfully of coconuts.
Several people commented that my hair looked healthier the next day. I'm not one to ever think that coloring hair makes it remotely healthier, the conditioner did do it's job of adding gloss.
Cons: It left my hair brassier looking than Nice N Easy normally does. I used the color closest to my normal shade and the roots ended up having a reddish tint for the first few washings.
The color palette is pretty small in comparison to normal Nice N Easy or most colors, but I'm sure if the product takes off, the colors will increase.
The "easy to use comb" tip applicator was not so great to use. It separated the hair, but once it was coated, doing the next bit was harder than just using it all over. In the end, I ended up just using the comb for my roots and then my gloved hands for the rest.
Price: Less than $10
Rating: Not so fierce, but not a flop. I'd probably give it another try, but then I'll go back to Nice N Easy.